Mercedes named after a girl
Emil Jellinek was an Austrian businessman traveled from his home in Nice, France to purchase a car from the Daimler factory in Cannstatt, Germany. On his return to the French Riviera, in 1897, his sporting Daimler Phoenix caused such a sensation that he decided to enter it into a local touring competition, under the name of “Mercedes” after his favorite 9 year old daughter. Realizing the business potential for the new car, he not only placed an order for 36 more, but also secured the franchise for selling them in several countries. Gottlieb Daimler also agreed to having them sold under the name of “Mercedes.” Mercedes trade name was registered after Daimler’s death in 1900 and the 3-pointed star became the trade mark. Daimler had once drawn the emblem on a postcard to his wife, the star symbolizing the growth of the business into transport on land, sea and air. For Karl Benz, a name for his automobile was simple: he enclosed his name in a cogwheel to exemplify the solidness of his engineering works at Mannheim. The cogwheel later became a laurel wreath.